Built-in AI for product copy, store content, and merchant help
Freemium
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Best AI tools for Email marketing (2026)
Write, segment and optimize email campaigns and newsletters with AI.
The problem
There are plenty of AI tools for Email marketing, but only a handful are worth setting up. Here are the ones we rate, and how to choose between free and paid plans.
Best free option
Shopify Magic / Sidekick
Built-in AI for product copy, store content, and merchant help
Compare the top tools
| # | Tool | Pricing | Starts at | Best for | Rating | |
|---|---|---|---|---|---|---|
| 1 |
Shopify Magic / Sidekick
|
Freemium | — | E-commerce, Small business,... | ★ 4.2 | Visit → |
| 2 |
|
Freemium | USD 13 | Small business, E-commerce,... | ★ 4.1 | Visit → |
| 3 |
|
Paid | USD 37 | Agencies, SaaS, Startups, Ma... | ★ 4.4 | Visit → |
| 4 |
|
Freemium | — | E-commerce, Small business,... | ★ 4.3 | Visit → |
| 5 |
|
Freemium | USD 20 | E-commerce, Marketing teams,... | ★ 4.4 | Visit → |
| 6 |
|
Freemium | USD 0 | E-commerce, Small business,... | ★ 4.6 | Visit → |
| 7 |
|
Freemium | USD 9 | Small business, E-commerce,... | ★ 4.3 | Visit → |
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How to choose
For email marketing, prioritise tools that solve your specific workflow end-to-end rather than the one with the longest feature list. Start with a free or freemium option to validate fit, then upgrade once you know which capabilities you rely on daily.
Related categories
Frequently asked questions
- Shopify Magic / Sidekick is a strong free option (free plan with paid upgrades). Shopify Magic is the AI writing layer baked into Shopify admin, generating product descriptions, emails, blog posts, and store text. Sidekick is the conversational assistant that answers questions, runs store tasks, and helps merchants navigate the platform.
- Paid plans in this list start from around USD 9 per month, and several options offer free or freemium tiers.
- Our current top picks are Shopify Magic / Sidekick, Mailchimp and Instantly. The best choice depends on your budget, team size and the specific tasks you need to automate — use the comparison table above to weigh pricing and features side by side.