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Shopify Magic / Sidekick
Built-in AI for product copy, store content, and merchant help
Freemium
Free trial
Overview
What Shopify Magic Does
Shopify Magic is a set of AI tools that live directly inside the Shopify admin. It writes product descriptions from a few keywords, drafts blog posts and page copy, suggests email subject lines, and fills in replies inside Shopify Inbox. Because it sits where merchants already work, there is no separate login or export step: you generate text in the same screen where you publish it.
Sidekick, the Store Assistant
Sidekick is the conversational side of the same AI. You ask it questions in plain language and it responds with answers, store data, or actions. It can pull up sales figures, explain how a setting works, set up discounts, and build automations from a written description. Recent updates pushed it further toward doing tasks for you rather than just telling you how.
Where It Fits for Stores
The target user is any Shopify merchant, from a solo seller to a larger catalog team, who wants to move faster without bolting on extra software. Product description generation is the headline use, but the email and content drafting cover a lot of the daily writing a store owner would otherwise outsource or skip. Output still reads generic at times, so editing for brand voice and accuracy is worth the few minutes.
Pricing Reality
Magic and Sidekick are not sold separately. They come bundled with Shopify plans at no extra charge, so the cost is whatever Shopify subscription you already pay for. That makes them an easy default for stores already on the platform, though they are not available to people outside the Shopify ecosystem.
Pros
- ✓No extra cost on top of a Shopify plan
- ✓Lives inside the admin where merchants already work
- ✓Covers product copy, email, and content in one place
- ✓Sidekick can run real store tasks, not just answer questions
Cons
- ✕Only available to Shopify merchants
- ✕Generated copy can read generic without editing
- ✕Less depth than dedicated writing or design tools for advanced needs
Key features
Product description writer
Generates store-ready product copy from a handful of keywords, with adjustable tone and length.
Sidekick assistant
Answers questions, surfaces store data, and runs admin tasks through a plain-language chat in the dashboard.
Email and Inbox drafting
Suggests subject lines and drafts replies inside Shopify Email and Shopify Inbox conversations.
Blog and page content
Drafts blog posts, page copy, and FAQ text directly in the theme and content editors.
Flow automation building
Turns a written description of a workflow into a working Shopify Flow automation.
Native admin integration
Runs inside the Shopify admin with no extra signup, plan, or data export needed.
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Frequently asked questions
- Nothing beyond your Shopify subscription. Magic and Sidekick are included on every Shopify plan, so there is no separate charge to use them.
- Magic is the AI that writes text such as product descriptions and emails inside the admin. Sidekick is the chat assistant that answers questions, shows store data, and performs tasks for you.
- No. Both tools are built into the Shopify admin and are only available to active Shopify merchants.
- It gives you a solid first draft, but a quick edit for brand voice and accuracy is recommended before publishing.
Editor’s note
For merchants already on Shopify, Magic and Sidekick are close to a free upgrade, so there is little reason not to use them. They will not replace a specialist copywriter or a dedicated design tool, but for everyday product copy, emails, and store questions they save real time without adding another subscription.