Email marketing with AI content and optimization
Freemium
Free trial
Brevo
Email, SMS and automation with AI assistance
Freemium
Free trial
Affiliate program
Overview
What Brevo Does
Brevo (formerly Sendinblue) is a marketing and CRM platform covering email, SMS, automation and a sales pipeline. AI features help draft campaign content and improve performance.
Pricing Model
Brevo prices by emails sent rather than contacts stored, which can be cost-effective for businesses with large lists but lower send volumes. A free tier supports a daily send allowance.
Automation and CRM
Brevo includes automation workflows, transactional email, segmentation and a built-in CRM, making it a broad toolkit for small and growing teams.
Who It Fits
Brevo suits small businesses, e-commerce and local businesses that want affordable, multi-channel marketing with AI assistance. Free and paid tiers scale by send volume and features.
Pros
- ✓Volume-based pricing can be cheaper for big lists
- ✓Multi-channel email and SMS
- ✓Generous free tier
- ✓Includes CRM and automation
Cons
- ✕Daily send cap on the free plan
- ✕Interface can feel dense at first
- ✕AI features less mature than specialists
Key features
AI email assistant
Drafts and improves campaign copy and subject lines.
Email and SMS
Runs multi-channel campaigns from one platform.
Automation workflows
Builds triggered journeys and transactional flows.
Built-in CRM
Manages contacts and a sales pipeline alongside marketing.
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Frequently asked questions
- Brevo prices by emails sent rather than contacts stored, which can be cheaper for large lists with moderate send volume.
- Yes. Brevo combines email, SMS, automation and a built-in CRM in one platform.
Editor’s note
Brevo's send-based pricing and multi-channel toolkit make it a value pick for small businesses with large contact lists.