Industry

Best AI Tools for Marketing Agencies

Agencies live and die by throughput: more client deliverables, higher quality, fewer billable hours burned on production. AI is reshaping the margin equation by automating the repetitive parts of content, design, and reporting, which frees your team for strategy and creative judgment.

Every tool here is built for multi-client, multi-channel work. We prioritized brand-voice control and collaboration features, then weighed how well each one produces at volume, because agencies need consistency across dozens of accounts rather than one-off outputs.

What ties the list together: these tools help boutique shops and full-service teams alike scale production, defend margins, and deliver work that survives client review.

Last updated June 19, 2026

Top pick: Jasper — Built for teams, with saved brand voices, templates, and collaboration that keep multi-client content on-brand at high volume.

Quick comparison

#	Tool	Pricing	Starts at	Best for	Rating
1	Jasper	Paid	USD 39	Marketing teams, Agencies, E...	★ 4.4	Visit →
2	Surfer SEO	Paid	USD 99	Agencies, Marketing teams, F...	★ 4.6	Visit →
3	Runway	Freemium	USD 15	Creators, Agencies, Marketin...	★ 4.5	Visit →
4	Midjourney	Paid	USD 10	Creators, Agencies, Marketin...	★ 4.6	Visit →
5	Make	Freemium	USD 9	Small business, Agencies, Ma...	★ 4.6	Visit →
6	Copy.ai	Freemium	USD 49	Marketing teams, Agencies, S...	★ 4.3	Visit →

The ranked list

Jasper

Best overall Paid

Built for teams, with saved brand voices, templates, and collaboration that keep multi-client content on-brand at high volume.

✓Strong brand voice controls for consistent output
✓Purpose-built for marketing and content teams
✓Wide range of templates and campaign workflows

✕No permanent free plan and pricing is higher than basic writing tools
✕More than individuals need for casual use

Visit Jasper → Read review

Surfer SEO

Best for SEO deliverables Paid

Turns content optimization into a repeatable, sellable process so every blog post and landing page is built to rank for client keywords.

✓Clear, data-backed on-page optimization guidance tied to real SERP analysis
✓Real-time content scoring speeds up the writing and editing workflow
✓Integrates directly with Google Docs, WordPress, and other common tools

✕Pricing can be steep for solo creators and small budgets
✕Article and tracked-page limits on lower tiers can be restrictive

Visit Surfer SEO → Read review

Runway

Best for video creative Freemium

Generates and edits short-form video and ad variations fast, collapsing the cost of the high-volume creative work agencies churn out.

✓Broad set of generative video and editing tools in one platform
✓No software install needed, runs in the browser
✓Strong fit for fast creative iteration and short-form content

✕Credit-based pricing can get expensive with heavy use
✕Output quality varies by prompt and may need multiple tries

Visit Runway → Read review

Midjourney

Best for visual concepts Paid

Produces striking, on-brand imagery and concept variations for campaigns and pitches without a full studio shoot.

✓Distinctive, high-quality artistic output
✓Fast iteration on concepts and variations
✓Active development with frequent model updates

✕No free tier; subscription required
✕No official public API for automation

Visit Midjourney → Read review

Make

Best for agency automation Freemium

Wires reporting, onboarding, and asset handoffs into automated flows that run across every client account.

✓Powerful visual builder handles complex branching logic
✓Large library of integrations plus generic HTTP support
✓Free plan lets you test real workflows

✕Credit-based pricing can be hard to estimate for heavy usage
✕Steeper learning curve than simpler automation tools

Visit Make → Read review

Copy.ai

Best for ad and social copy Freemium

Spins up high volumes of ad and social variations for testing, ideal for performance work across many accounts.

✓Combines copywriting and workflow automation in one platform
✓Workflow builder enables repeatable, scalable GTM processes
✓Wide range of templates for common marketing formats

✕Workflow and GTM features have a learning curve
✕Pricing tiers and credit limits can be confusing

Visit Copy.ai → Read review

Content and SEO are the agency bread and butter, so that is where AI pays back fastest. AI writing platforms with saved brand voices and templates let a small content team produce blog posts, landing pages, and ad copy for many clients without each piece sounding the same. Pair the writing with an SEO optimization tool so every deliverable is built to rank, not just to read well, and the optimization brief becomes a repeatable, sellable process.

Creative production is the second front. AI image and video tools collapse the cost of social creative, ad variations, and short-form video, which is exactly the high-volume, low-margin work that used to clog a creative team. Being able to spin up dozens of on-brand variations for testing is a genuine competitive edge when you are pitching performance.

The quiet multiplier is automation. Agencies leak hours into reporting, client onboarding, and shuffling assets between tools. A flexible automation platform wires those steps together once and runs them across every account, turning manual ops work into invisible background plumbing and freeing senior people for the strategic work clients actually pay premiums for.

Buying guide: how to choose

Multi-client scale and brand control are the lens that matters here. The single most important question is whether the tool can store and enforce distinct brand voices, styles, and guidelines per client, because nothing erodes trust faster than off-brand AI output in a deliverable. Team seats, role permissions, and shared asset libraries keep everyone working from the same source of truth.

Production volume and cost predictability come next, and they pull against each other. Per-seat or usage-based pricing should scale sensibly as you add clients, and integrations should wire the tool into the rest of your stack so work does not pile up at handoff points. A small, well-integrated core stack beats a sprawl of single-purpose tools: the overhead of managing too many platforms quietly eats the efficiency you were buying.

Frequently asked questions

: Runway is a strong free option (free plan with paid upgrades). Runway is a generative AI platform for video creation and editing. Filmmakers, marketers, and content teams use it for text-to-video, image-to-video, and a stack of AI editing tools.
: Paid plans in this list start from around USD 9 per month, and several options offer free or freemium tiers.
: Our current top picks are Jasper, Surfer SEO and Runway. The best choice depends on your budget, team size and the specific tasks you need to automate — use the comparison table above to weigh pricing and features side by side.