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Triple Whale
E-commerce analytics with an AI assistant for Shopify brands
Freemium
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Affiliate program
Overview
What Triple Whale Does
Triple Whale gives Shopify and direct-to-consumer brands a single source of truth for the numbers that drive growth. It connects your store, ad accounts, and other tools, then reports profit, customer lifetime value, blended ROAS, and attribution in one place. The Triple Pixel tracks on-site behavior to improve attribution accuracy, so you can see which channels actually drive revenue instead of trusting each ad platform's own claims.
Moby, the AI Assistant
Moby is the AI layer. You ask plain-language questions like which campaign drove the most profit last week, and it pulls the answer from your connected data. Beyond reporting, Moby's agents suggest what to do next and can queue or execute approved changes in connected ad channels, such as budget shifts or status updates, within guardrails you set. That moves it from a dashboard you read to one that recommends action.
Attribution and Reporting
Multi-touch attribution is the core draw. Triple Whale stitches together the customer journey across paid channels so spend decisions rest on blended performance rather than siloed platform numbers. Creative analytics, cohort views, and customizable dashboards round it out, giving media buyers and founders the detail they need without exporting to spreadsheets.
Pricing and Fit
Triple Whale offers a free tier with the Triple Pixel and basic tracking, then paid plans that scale with annual GMV and unlock creative analytics, cohorts, and more. It fits growing and established Shopify brands running multi-channel paid media who need attribution, profit, and LTV in one view. Very small stores may not need the depth, while brands with real ad spend tend to recoup the cost through better budget decisions.
Pros
- ✓Single source of truth for profit, attribution, and LTV
- ✓Moby answers metric questions in plain language
- ✓Triple Pixel improves attribution beyond ad-platform numbers
- ✓Free tier lets smaller stores start tracking at no cost
Cons
- ✕Paid plans scale with GMV and get expensive at higher revenue
- ✕Depth is more than very small or low-spend stores need
- ✕Accurate attribution depends on correct pixel setup
Key features
Moby AI assistant
Answers plain-language questions about your metrics and suggests what to act on next.
Triple Pixel
Tracks on-site behavior to improve attribution accuracy beyond what ad platforms report.
Multi-touch attribution
Stitches the customer journey across paid channels so spend decisions rest on blended performance.
Profit and LTV dashboards
Reports profit, customer lifetime value, and blended ROAS in one view without spreadsheet exports.
Creative analytics
Breaks down ad creative performance so media buyers can see which assets actually convert.
AI agent actions
Queues or executes approved changes like budget shifts in connected ad channels within set guardrails.
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Frequently asked questions
- It is an analytics platform for Shopify and DTC brands that unifies store, ad, and attribution data, with an AI assistant called Moby that answers questions and recommends actions.
- Moby is Triple Whale's AI assistant. It answers plain-language questions from your connected data and can queue or execute approved changes in ad channels within guardrails you set.
- Yes. A free founders tier includes the Triple Pixel and basic tracking, while paid plans add deeper attribution, creative analytics, and cohort analysis.
- Growing and established Shopify brands running multi-channel paid media who need attribution, profit, and LTV data in one place to guide spend.
Editor’s note
Triple Whale has become a default analytics layer for serious Shopify advertisers, and Moby's shift from reporting to recommending and executing changes is what sets it apart. The GMV-based pricing means it earns its keep at real ad spend but can feel heavy for small stores.